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Demographics

Demographics

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May 2022 - May 2023 Visitor Profile

Research conducted by Future Partners

 

Gender 
Female52%
Male48%

 

Age41.8 years
Gen Z9%
Millennial54%
Gen X20%
Boomer or older17%

 

Marital Status 
Married/Partnered70%
Single24%

 

Household Income
$126.602

 

origin states 
Colorado25%
Texas11%
Florida10%
California9%
New York5%

 

Average Length of Stay - Days 
4+ Days37%
3 Days16%
2 Days8%
1 Day39%

 

Aspen Summer Visitor Profile - Summer 2019

*based on 2019 Intercept Surveys - Summer Visitor - RRC Associates

Age* 
Under 259%
25-3431%
35-4419%
45-5414%
55-6419%
65+10%

 

Marital Status* 
Families w/ children at home21%
Empty-nesters26%
Singles w/ out children25%
Couples w/ out children28%

 

HHI* 
Under $50k16%
$50k-99k26%
$100k-199k31%
$200k+26%

 

Top Feeder Markets*
Colorado
Texas
California
Florida

 

Average Length of Stay*
9.2 nights

 

Stay Overnight81%
Day Visitors8%
Second Homeowners11%

 

Of the 81% who stay overnight 
Stay in Aspen71%
Stay at Buttermilk & Highlands base3%
Stay in Snowmass14%
Stay down valley12%

 

Use air travel for at least part of their trip59%
Use ground transportation - primarily private car41%

 

Of the 59% who use air travel 
Fly into Aspen Sardy Field (ASE)38%
Fly into Denver Int'l Airport (DIA)19%
Fly into Eagle Regional Airport (EGE)1%
Fly into other airports1%

 

LOCAL AREA PROFILE

Source: State of Colorado Demography Office

Area Population   
YearAspenSnowmassPitkin County
20226,7182,98616,856
20216,9373,09717,336
20206,9783,09617,355
20197,0403,10217,413
20187,1583,15317,940
20176,8792,90317,875
20166,9072,91617,873
20156,9002,92617,864
20146,8122,90517,664
19955,7031,68213,636

 

Pitkin County2022  
AgeMale PopulationFemale PopulationTotal population
0-191,5251,4052,930
20-392,3732,1444,517
40-592,4612,3264,787
60-792,0831,9654,048
80-100304273577

Pitkin County is forecast to reach 17,137 by 2030. Most of this growth is forecast for ages 25-64.

 

Source: City of Aspen

Sales Tax
Retail Sales Lodging 
City of Aspen2.4%City of Aspen2.4%
State of Colorado2.9%Lodging Tax-Aspen2.0%
Roaring Fork Transit Tax0.4%State of Colorado2.9%
Pitkin County Tax3.6%Roaring Fork Transit Tax0.4%
Total Retail Tax9.3%Pitkin County Tax3.6%
  Total Lodging Tax11.3%

 

 

 

                                                

 

 

 

 

 


Pitkin County Profile Summary:

The total civilian labor force (not seasonally adjusted) for Pitkin County, Colorado in June 2018 was 11,725, of which 11,408 were employed and 317 were unemployed. The unemployment rate was 2.7% percent
Source: Colorado Department of Labor. Labor Market Statistics, Local Area Unemployment Statistics Program.

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Plan Your Trip
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Guides
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  • Social Groups
Tie the knot
  • Weddings
Book Now
Hotels, B&Bs, and Condos
  • Book Lodging
Maroon Bells
  • Maroon Bells Reservations

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Aspen Chamber Resort Association
130 S Galena Street
Aspen, CO 81611

Local Phone: 970.925.1940
Toll-Free Phone: 877.702.7736
Email: [email protected]

ASPEN - Defy Ordinary The Official Online Guide to Aspen