Demographics

View the data from our visitor profile research.

May 2022 - May 2023 Visitor Profile

Research conducted by Future Partners

Gender
Female	52%
Male	48%

Age	41.8 years
Gen Z	9%
Millennial	54%
Gen X	20%
Boomer or older	17%

Marital Status
Married/Partnered	70%
Single	24%

Household Income
$126.602

Origin States
Colorado	25%
Texas	11%
Florida	10%
California	9%
New York	5%

Average Length of Stay - Days
4+ Days	37%
3 Days	16%
2 Days	8%
1 Day	39%

Aspen Summer Visitor Profile - Summer 2019

*based on 2019 Intercept Surveys - Summer Visitor - RRC Associates

Age*
Under 25	9%
25-34	31%
35-44	19%
45-54	14%
55-64	19%
65+	10%

Marital Status*
Families w/ children at home	21%
Empty-nesters	26%
Singles w/ out children	25%
Couples w/ out children	28%

HHI*
Under $50k	16%
$50k-99k	26%
$100k-199k	31%
$200k+	26%

Top Feeder Markets*
Colorado
Texas
California
Florida

Average Length of Stay*
9.2 nights

Stay Overnight	81%
Day Visitors	8%
Second Homeowners	11%

Of the 81% who stay overnight
Stay in Aspen	71%
Stay at Buttermilk & Highlands base	3%
Stay in Snowmass	14%
Stay down valley	12%

Use air travel for at least part of their trip	59%
Use ground transportation - primarily private car	41%

Of the 59% who use air travel
Fly into Aspen Sardy Field (ASE)	38%
Fly into Denver Int'l Airport (DIA)	19%
Fly into Eagle Regional Airport (EGE)	1%
Fly into other airports	1%

Local Area Profile

Source: State of Colorado Demography Office

Area Population
Year	Aspen	Snowmass	Pitkin County
2022	6,718	2,986	16,856
2021	6,937	3,097	17,336
2020	6,978	3,096	17,355
2019	7,040	3,102	17,413
2018	7,158	3,153	17,940
2017	6,879	2,903	17,875
2016	6,907	2,916	17,873
2015	6,900	2,926	17,864
2014	6,812	2,905	17,664
1995	5,703	1,682	13,636

Pitkin County	2022
Age	Male Population	Female Population	Total population
0-19	1,525	1,405	2,930
20-39	2,373	2,144	4,517
40-59	2,461	2,326	4,787
60-79	2,083	1,965	4,048
80-100	304	273	577

Pitkin County is forecast to reach 17,137 by 2030. Most of this growth is forecast for ages 25-64.

Source: City of Aspen

Sales Tax
Retail Sales		Lodging
City of Aspen	2.4%	City of Aspen	2.4%
State of Colorado	2.9%	Lodging Tax-Aspen	2.0%
Roaring Fork Transit Tax	0.4%	State of Colorado	2.9%
Pitkin County Tax	3.6%	Roaring Fork Transit Tax	0.4%
Total Retail Tax	9.3%	Pitkin County Tax	3.6%
		Total Lodging Tax	11.3%

Pitkin County Profile Summary:

The total civilian labor force (not seasonally adjusted) for Pitkin County, Colorado in June 2018 was 11,725, of which 11,408 were employed and 317 were unemployed. The unemployment rate was 2.7% percent

Source: Colorado Department of Labor. Labor Market Statistics, Local Area Unemployment Statistics Program.

Demographics

May 2022 - May 2023 Visitor Profile

Aspen Summer Visitor Profile - Summer 2019

Local Area Profile

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