Demographics

Aspen Summer Visitor Profile - Summer 2019

Age*
Under 25 9%
25-34 31%
35-44 19%
45-54 14%
55-64 19%
65+ 10%

 

 

 

 

 

 

Marital Status*
Families w/ children at home 21%
Empty-nesters 26%
Singles w/out children 25%
Couples w/out children 28%

 

 

 

 

 

HHI*
Under $50k 16%
$50k-$99k 26%
$100k-$199k 31%
$200k+ 26%

 

 

 

 

 

Top Feeder Markets*
Colorado
Texas
California
Florida

 

 

 

 

 

Average Length of Stay*       9.2 nights 

81% Stay Overnight / 8% Day Visitors / 11% Second Homeowners 

Of the 81% that Stay Overnight:

71% Stay in Aspen
3% Stay at Buttermilk & Highlands base 
14% Stay in Snowmass       
12%  Stay down valley  

 

 

 

 

59% Use air travel for at least part of their trip
41% Use ground transportation- primarily private car

 

 

 

Of that 59% who use air travel:

38% Fly into Aspen Sardy Field (ASE)
19% Fly into Denver Int'l Airport (DIA)
1% Fly into Eagle Regional Airport (EGE)
1% Fly into other airports

 

 

 

*based on 2019 Intercept Surveys - Summer Visitor - RRC Associates

 

LOCAL AREA PROFILE

Area Population
Year Aspen Snowmass Pitkin County
2018     17,940
2017 6879 2903 17,875
2016 6907 2916 17,873
2015 6900 2926 17,864
2014 6812 2905 17,664
1995 5703 1682 13,636

 

 

 

 

 

 

Source: State of Colorado Demography Office

 

 

Demographic Snapshot
Age % of Population
<19 16%
20-39 27%
40-59 29%
60-79 25%
>80 3%

 

 

 

 

 

Median age (years)     44.9 (2015 estimate)

 

Female 47.6%
Male 52.4%

 

 

Source: State of Colorado Demography Office

 

Sales Tax
Retail Sales   Lodging  
City of Aspen 2.4% City of Aspen 2.4%
State of Colorado 2.9% Lodging Tax-Aspen 2.0%
Roaring Fork Transit Tax 0.4% State of Colorado 2.9%
Pitkin County Tax 3.6% Roaring Fork Transit Tax 0.4%
Total Retail Tax 9.3% Pitkin County Tax 3.6%
    Total Lodging Tax 11.3%

 

 

 

                                                

 

Source: City of Aspen


Pitkin County Profile Summary:

Pitkin County is forecast to reach 18,164 by 2020 and 19,992 by 2040.   The forecast growth rate is expected to remain above an annual average growth rate of 1.5% per year from 2020 to 2040.  Most of this growth is forecast for ages 25-55 as a needed labor force. The number of residents over age 85 will also increase, the result of current older residents aging in place. The forecast growth will be dependent on housing and community services and how well Pitkin attracts and retains its population. 

Source: State of Colorado Department of Local Affairs Demography Office


The total civilian labor force (not seasonally adjusted) for Pitkin County, Colorado in June 2018 was 11,725, of which 11,408 were employed and 317 were unemployed. The unemployment rate was 2.7% percent
Source: Colorado Department of Labor. Labor Market Statistics, Local Area Unemployment Statistics Program.