Aspen is home. We understand the ins and outs of our mountain community and look forward to sharing the distinct group offerings that will make your meeting or incentive extraordinary. Our team of experts have a background in hotel sales and boast accreditations from Destinations International as well as the Society of Incentive Travel Excellence. We are well-equipped and ready to assist you!
SARAH REYNOLDS LASSER
Senior Director of Business Development
Sarah first received a taste of the Aspen lifestyle on a college spring break and soon returned permanently to work and enjoy the glorious summer months and great skiing. After graduation from Appalachian State University, she spent six years gaining a wealth of knowledge in the hospitality industry at Hotel Jerome and The Ritz-Carlton Club, Aspen Highlands. Today, she leads the group sales initiatives as Senior Director of Business Development with the destination marketing department at the Aspen Chamber. Sarah is a Certified Incentive Specialist with Society for Incentive Travel Excellence and is working on her PDM from Destinations International.
Sarah lives the Aspen mind, body and spirit idea. Embodying this lifestyle, her perfect day in Aspen starts with a hike on the Hunter Creek loop followed by oatmeal pancakes for breakfast at Poppycocks. Afterwards, she will enjoy a quick stroll through the farmers’ market to pick-up Palisade peaches and locally sourced vegetables followed by a peruse of the downtown shops. In the afternoon, she will treat herself to a blended black and white latte from Ink Coffee. She will wrap up the evening with a picnic on the lawn at the Aspen Music Tent accompanied by a good book, bottle of wine and relaxation under the quaking Aspen leaves.
970-920-7185 | [email protected]
Senior Sales Manager
The Aspen way of life was introduced to Liz in the summer of 2009. Mother Nature’s allure drew her back to town where she worked in hospitality at The Gant and the Hotel Jerome following graduation from Michigan State University. Today, Liz is the Senior Sales Manager for the destination marketing department at the Aspen Chamber.
An avid yogi, her perfect day in Aspen begins with a hot vinyasa flow class at Arjuna Yoga followed by breakfast at Jour de Fete for the best quiche in town. After satisfying her appetite, a short hike up to the Smuggler Observation Deck beckons before heading out to the Aspen Golf Course for a round of 18 holes. Round out the day with dinner at the Kenichi bar—she never turns down sushi, especially the yellowtail serrano and dynamite shrimp!
970-920-7196 | s[email protected]
Jack made his way to Aspen’s neighboring town, Snowmass Village in the spring of 2014. Armed with a degree in Hospitality Business Management from Washington State University, he worked at the Stonebridge Inn in Snowmass Village then made his way to Aspen working for the St. Regis Aspen and Dancing Bear Aspen. With hotel industry experience under his belt, he made the move to the Aspen Chamber Resort Association and currently holds the Sales Coordinator position.
Taking advantage of living in Aspen, Jack enjoys all things outdoors when the weather is nice – and with 300 days of sunshine a year that is often! To kick off his day, Jack hits Jean-Robert’s Gym followed by a mountain bike ride up Buttermilk for spectacular views of Pyramid Peak. To fuel up, he enjoys lunch at Home Team BBQ at the base of Buttermilk. Jack likes to mellow out in the afternoon – Aspen style – floating through the North Star Nature Preserve where he sometimes spots a great blue heron. To wrap up his perfect day, he heads up Independence Pass with his friends for dinner around a campfire and a night under the stars.
970-920-7197 | [email protected]