Privacy Policy

Thank you for using the Aspen Chamber Resort Association, Inc. ("ACRA"). ACRA is committed to protecting and respecting your privacy and confidentiality, and for that reason, ACRA maintains this Privacy Policy to inform you about our policies and procedures regarding the collection, use, security, and disclosure of personally identifiable information and other information received from users of the website located at, and any other tools, products, or services provided by ACRA that link to or reference this Privacy Policy (collectively, the “Services”). The Services are owned and operated by Aspen Chamber Resort Association, Inc., a Colorado corporation (“we”, “us” or “our”).

If you reside in a country in the European Economic Area or in Switzerland, please click here to learn more about your privacy rights. To the extent that there is a conflict between this Privacy Policy and the Privacy Notice for European Residents, the Privacy Notice for European Residents will prevail with respect to European Residents (as defined below) only.

By accessing or using the Services, you consent to this Privacy Policy. If you do not agree with the terms and conditions stated in this Privacy Policy, please do not access or use the Services. Information gathered through the Services may be transferred, used, and stored in the United States or in other countries where our service providers or we are located.  If you use the Services, you agree to the transfer, use, and storage of your Personal Information (as defined below) in those countries. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. You agree that all transactions relating to the Services or ACRA are deemed to occur in the United States, where our servers are located.

This Privacy Policy applies to information ACRA collects through the Services, as well as other information provided to us online or offline by third parties, when we associate that information with customers or users of the Services; however, it does not apply to any third-party site that may be accessible through the Services, nor does it apply to information that you ask us to share with third parties or that is collected by certain other third parties whose software or services are featured or included in the Services (as further described below). It also it does not apply to information collected from our employees, contractors, or vendors.

This Privacy Policy describes, among other things: 

  • Personal and other information we collect about you;
  • How we use your information;
  • How we may share your information with third parties; and
  • Your choices regarding the personal information we collect about you.


  1. Collection of Your Personal Information and Other Information by ACRA

ACRA's mission is to provide you with personalized services and offerings designed to enhance your Aspen experience. To do so effectively, this website facilitates your sending of Personal Information. When you register for or use our Services, we collect Personal Information.  By “Personal Information” we mean information that can identify or reasonably be linked to an individual, such as:

  • Name;
  • Telephone number;
  • Postal address;
  • Email address; and
  • Information contained in any image, photograph or profile you submit to us.


The provision of any such Personal Information by you is completely voluntary. If you do not wish your Personal Information to be collected, please do not submit it. Please do not send any information that is sensitive or confidential. You may choose not to provide Personal Information, but this may prevent you from receiving certain features of the Services.

We also collect non-Personal Information relating to the Services, that is, information that does not personally identify an individual.  When you visit our Services, we may collect information sent to us automatically by your web browser. The non-Personal Information we collect includes how you interact with the Services, information generally collected or “logged” by Internet websites or Internet services when accessed or used by users, and information about your web browser or device accessing or using the Services.

Examples of the non-Personal Information we collect are:

  • The pages of our website that you viewed during a visit;
  • What information, content or advertisements you view or interact with using the Services;
  • Language preferences;
  • The city and state in which you are located (but not your precise geographic location);
  • Unique identifiers that are not connected and cannot reasonably be connected to your identity;
  • Your Internet Protocol (IP) address;
  • The identity of your internet service provider;
  • The name and version of your operating system;
  • The name and version of your web browser;
  • The "referring" website from which you initially entered this website; and
  • The date and time of your visit.


We will not use non-Personal Information to try to identify you, and if we associate any non-Personal Information with information that personally identifies you, then we will treat it as Personal Information. As discussed in more detail below, we sometimes use cookies and other automatic information gathering technologies to gather Personal Information and non-Personal Information.


Information collected by the Services may be collected by us or one of the third parties we utilize in providing the Services (as further described below).


  1. Cookies and Automatic Information Gathering Technologies

Every time you use the Services (e.g., access a Service webpage, or navigate to a specific location within the Service mobile app), we collect Personal Information and non-Personal Information (discussed above in Section 1) regarding that use.  For example, to improve our Services, we collect how, when, and which parts of the Services or their features you use, which social media platforms you connect to the Services, and when, how, and what you post to the social media platforms through the Service app.  Also, we may use your device’s unique identifier (UDID) or other unique identifiers to assist us in collecting and analyzing this data.

To assist us in collecting and storing this non-Personal Information, we may employ a variety of technologies, including “cookie” technology, local browser storage, and “web beacons,” “pixels,” or “tags.”. “Cookies” are small pieces of data stored in files on your computer allowing ACRA to track your use of the website as you visit and revisit the website. A web beacon, pixel or tag is a small, usually-transparent image placed on a web page that allows the operator of that image, which may be the operator of the website you visit or a third party, to read or write a Cookie.

The use of Cookies by the ACRA website complies with generally accepted programming standards and practices. Please note that you can choose to block the use of Cookies through settings in your web browser or you may also be able to set your browser to refuse all website storage or to indicate when it is permitted, but certain features of the ACRA website may not work properly without them. Your operating system and web browser may allow you to erase information stored in Cookies and local browser storage. But if you do so, you may be forced to login to the Services again, and you may lose some preferences or settings.  We may use Cookies to keep you logged in, save your preferences for the Services, and to collect information about how you use our Services.

An Online Tool Provider (as defined below in Section 4) may collect information automatically, in which case Personal Information and non-Personal Information it receives are subject to the Online Tool Provider’s privacy policy.  Some Online Tool Providers may allow you to opt out of certain collection and/or uses of your information.  You can read more here:

            Google Analytics

            Meta Pixel

            LinkedIn Insight Tag

            StackAdapt Retargeting Pixel

            TikTok Pixel

            Pinterest Tag

            Google Ads Remarketing Pixel

We may use third-party service providers that collect information for interest-based advertising purposes (advertisements that are tailored to your likely interests, based on categories in which you have shown an interest). On this website we collect demographic date from Google's Interest-based advertising with Google Analytics. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Setting.

To learn more about  Google's Interest-based advertising with Google Analytics and the choices that Google offers users, please visit the Network Advertising Initiative’s choices page or the Digital Advertising Alliance’s choices page.  If you are reading this Privacy Policy from a mobile device, you can learn more about the DAA's mobile choices program here.

  1. Use of Your Information by ACRA

We do not sell, share or otherwise disclose the Personal Information or other information you provide through the Services. We may use the information we collect to:

  • Make disclosures to third parties who perform services on our behalf, such as those who monitor the website and those who assist in preparing mailings;
  • Assist us in providing, maintaining, and protecting the Services;
  • Set up, maintain, and protect accounts to use the Services;
  • Improve our online operations;
  • Process transactions;
  • Provide customer service;
  • Communicate with you, such as provide you with account- or transaction-related communications, or other newsletters, RSS feeds, and/or other communications relating to the Services;
  • Send or display offers and other content that is customized to your interests or preferences;
  • Perform research and analysis aimed at improving our products and services and developing new products or services; and
  • Manage and maintain the systems that provide the Services.


  1. Disclosure of Your Information

We may disclose your Personal Information to third parties as described below.

We may disclose Personal Information to provide the Services, or when you authorize or instruct us to do so, for example, when you use the Services to submit content or profile information. We may also disclose Personal Information and non-Personal Information to Service Providers.  By “Service Providers” we mean companies, agents, contractors, service providers, or others engaged to perform functions on our behalf (such as processing of payments, provision of data storage, hosting of our website, marketing of our products and services, and conducting audits).   When we use a Service Provider, we require that the Service Provider use and disclose the Personal Information received from us only to provide their services to us or as required by applicable law.

We may also disclose Personal Information and non-Personal Information to Online Tool Providers.  By “Online Tool Provider” we mean a licensor of software that we include in, or use with, the Services, including an API or SDK, that provides a specialized function or service to us and that requires the transmission of Personal Information and/or non-Personal Information to the Online Tool Provider.  Online Tool Providers may have the right to use Personal Information and non-Personal Information about you for their own business purposes.  Use and disclosure of Personal Information and non-Personal Information by an Online Tool Provider is described in its privacy policy.  See Section 2 above for some of the key Online Tool Providers we use.

We may partner with advertisers to provide you with special offers, or to advertise products or services to you.  If you redeem or respond to an offer, we may provide your Personal Information to the advertiser, including your name, email address and gender. If you answer questions or fill out surveys from an advertiser, we may share information with that advertiser. The advertiser’s privacy policy will govern their use of your information, which may include marketing of other products or services to you.  You should read each advertiser’s privacy policy before providing information to that advertiser.

We reserve the right to use and disclose your Personal Information to third parties when we believe, in good faith and in our sole discretion, that such disclosure is reasonably necessary  (a) to enforce or apply the terms and conditions of the Services, including to investigate illegal conduct or violations of the terms and conditions of the Services, (b) to comply with legal or regulatory requirements, an enforceable governmental request, or to assist law enforcement agencies, (c) if we believe in good faith it is required by law or to detect, prevent or otherwise address fraud, security or technical issues, (d) to protect the rights, property or safety of us, our users or other third parties, or (d) to prevent a crime or protect national security.

ACRA may collect, compile, and disclose non-Personal Information, aggregated with information about our other users, to our clients, business partners, merchants, advertisers, investors, potential buyers and other third parties if we deem such collection, compilation or disclosure, in our sole discretion, to have sound business reasons or justifications. Such non-Personal Information may reflect the use of the Services in order to enhance membership services, improve marketing and promotional efforts, analyze ACRA website usage, improve the website's content and layout, generate aggregate reports on trends, interests and behavior and enhance service offerings.

Finally, we reserve the right to transfer information (including your Personal Information) to a third party in the event of a sale, merger, or transfer of all or substantially all of the assets of our organization relating to the Services, or in the unlikely event of a bankruptcy, liquidation, or receivership of our business. We will use commercially reasonable efforts to notify you of such transfer, for example, via email or by posting notice on our website.

  1. Information Security

We take reasonable information security measures to safeguard your Personal Information  you provide through the Services against unauthorized access, modification, or destruction. For example, we utilize Secure Socket Layer (SSL), Transport Layer Security (TLS), or similar encryption technology when sensitive data is transmitted over the Internet, and use firewalls to help prevent external access into our network. While we take reasonable measures to ensure the security of this information, no data transmission over the Internet and no method of data storage can be guaranteed to be 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee the security of the information provided over the internet or stored in our databases. Your transmissions are, therefore, at your own risk.

We restrict access to Personal Information in our possession to our employees, Service Providers, and Online Tool Providers who need to know that information in order to operate, develop, improve or support our Services.

  1. Links to Social Media and Third-Party Websites

Please note that the Services may include links to blogs, social media and other third-party websites, services or apps. These third-party sites have their own privacy policies and terms of use and are not controlled by this Privacy Policy. We are not responsible for the privacy or security policies or practices or the content of such third parties. Accordingly, we encourage you to carefully review any privacy and security policies and other terms, conditions and policies of such third-party sites before visiting them or supplying them with any Personal Information so that you understand how they collect, use, share and protect your information.. If you follow a link to any third-party site, any information you provide that site will be governed by its own terms of use and privacy policy and not this Privacy Policy.

As noted above. our Services may integrate with social media platforms, including Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, and TikTok.  When you connect a social media account to our Services, then we may collect information about that social media account and share information with that social media account as described in the connection process. This collected information may include, but is not limited to, your name, email address, demographic information from your profile, friend lists, postings or other content, and your profile picture.  You acknowledge and agree that ACRA is not responsible for the data collection or use practices of any such connected social media platform.  You should read each social media platform’s privacy policy before connecting that social media account.

ACRA is not responsible for the privacy or security of any information you provide to a third-party website or the information practices used by any third-party site, including links to any third-party site from the Services. We make no representations, express or implied, concerning the accuracy, privacy, safety, security or the information practices of any third-party site. The inclusion of a link to a third-party site on our Services does not constitute any type of endorsement of the linked site by ACRA. ACRA is not responsible for any loss or damage you may sustain resulting from your use of any third-party website or any information you share with a third-party website. //

  1. Transparency and Choice; Do Not Track Signals

You may request access to your Personal Information by sending an email to [email protected]. We will try to locate and provide you with your Personal Information and give you the opportunity to correct this data, if it is inaccurate, or to delete it, at your request.   But, in either case, we may need to retain it for legal reasons or for legitimate business purposes. You may also remove any content that you post to the Services using the deletion or removal options within the Services.  However, we (and you) are not able to control information that you have already shared with other users or made available to third parties through the Services.

If you need further assistance with removing any content you posted through the Services, you can email us at [email protected]. Removal of your posted content may not ensure complete or comprehensive removal from our computer systems.

We ask individual users to identify themselves and the information requested to be accessed, corrected, or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical (for instance, requests concerning information residing on backups), or relate to information that is not associated with your Personal Information.  In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. We may also require you to verify your identity to our satisfaction before providing you with access to Personal Information.

Please be aware that if you request us to delete your Personal Information, you may not be able to continue to use the Services.  Also, even if you request that we delete your Personal Information, we may need to retain certain information for a limited period of time to satisfy our legal, audit and/or dispute resolution requirements.

We support the development and implementation of a standard "do not track" browser feature that provides customers with control over the collection and use of information about their web-browsing activities. Once a standardized "do not track" feature is released, we intend to adhere to the browser settings accordingly.

You can opt out of receiving marketing e-mails from us by clicking on the “unsubscribe” link in the e-mails.  Please note that it may take up to ten (10) business days for your opt-out request to be processed.  Also, even if you opt out of marketing e-mails, we may continue to send you certain account-related e-mails, such as notices about your account and confirmations of transactions you have requested.

  1. Certain State Residents

You may have heard of the certain state laws including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (CDPA), Colorado Privacy Act (CPA), Utah Consumer Privacy Act (UCPA), Connecticut Data Privacy Act (CTDPA), and Iowa Consumer Data Protection Act (ICDPA), which provide certain rights to California, Virginia, Colorado, Utah, Connecticut, and Iowa residents in connection with their Personal Information. Our Services are not currently subject to any state laws providing rights in connection with Personal Information.  However, we do provide notice and transparency about our collection and use of Personal Information as described in this Privacy Policy.  

  1. Residents of Nevada

We do not sell your Personal Information.  However, you may contact us at [email protected] with questions.

  1. Visitors From Outside the United States

If you are visiting our website from outside the United States ("U.S."), any information you voluntarily provide via our Services and any technical information from the browser of your computer, tablet or mobile device will be transferred out of your country and into the U.S., where ACRA is located. The laws and protections available to the privacy of your Personal Information in the U.S. may significantly differ from the protections available in your country. Personal Information transferred to the U.S. may be subject to lawful access requests by state and federal authorities in the U.S.

  1. Residents of Canada

If you have an objection to the use of your Personal Information as described in this Privacy Policy, you may file a complaint by sending an email to [email protected].  We will attempt to accommodate your objection or complaint, but you understand that, to the extent you object to our processing of Personal Information that is necessary for us to provide the Services to you, certain features and functionalities of the Services may no longer be available to you.  Nothing in this Privacy Policy prejudices your rights to file a complaint with the Office of the Privacy Commissioner of Canada, and/or with any other applicable data protection authorities.

  1. Children

The Services are not intended for users under 18 years of age.  We do not knowingly collect Personal Information from users under 18 years of age.  We do not authorize users under 18 years of age to use the Services. If you are the parent or guardian and have learned or suspect that your child under the age of 18 has provided us with Personal Information, please contact at [email protected] and provide us with the name and email address that was used and we will promptly delete such information.

  1. Electronic Newsletters

We offer free, electronic newsletters, updates and e-mail reminders as a service to our registrants, based upon your voluntary subscription. You will only receive an electronic newsletter if you have requested it (opted-in).

  1. Governing Law

This Privacy Policy shall be governed under the laws of the State of Colorado without regard to its conflicts of law provisions.

  1. Changes to this Policy

We may modify or update this Privacy Policy periodically with or without prior notice by posting the updated policy on this page. You can always check the “Policy Last Updated” date at the bottom of this document to see when the Privacy Policy was last changed.  If we make any material changes to this Privacy Policy, we will notify you by reasonable means, which may be by e-mail or posting a notice of the changes on our website prior to the changes becoming effective.  We encourage you to check this Privacy Policy from time to time.  IF YOU DO NOT AGREE TO CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES (WHICH IS THE “POLICY LAST UPDATED” DATE OF THIS PRIVACY POLICY).

  1. Your Questions and Concerns

If you have questions or concerns about this Privacy Policy or any of ACRA's use of your information, please contact ACRA at:

            Aspen Chamber Resort Association

            590 N. Mill Street

            Aspen, CO 81611

E-mail address: [email protected].

Policy Last Updated: June 7, 2023