SHOP ‘TIL YOU DROP

From Small Delights to "It Fits Just Right," Aspen's Shopping Pleases All

ASPEN, Colo. (Summer 2013) - From designer duds from the biggest names in fashion, locally owned boutiques with one-of-a-kind finds and outdoor gear shops to prepare customers for any element, Aspen shopping packs a big-city punch into a pedestrian-friendly, small-town shopping district. More than 200 shops - from home furnishings, kids' gear, jewelry, and designer boutiques - can be found within one square mile! Aspen's consignment shops give a new meaning to "one person's trash is another's treasure" with couture cast-offs and barely touched designer duds at bargain prices.

New Retail Recruits

• Free People, the national retail store, opened adjacent to the Isis Theatre in downtown Aspen. Dive into racks of floaty dresses, cozy layering pieces, slinky legwear, and sequined tops - a guilt-free experience thanks to the brand's wallet-friendly price point. Each location is uniquely decorated with brightly quilted chairs, intricate seasonal displays and handmade fixtures. (404 E. Hopkins Ave., http://www.freepeople.com/)
• Luxe knitwear specialist Souchi offers exquisite cashmere knits in a palette ranging from muted earth tones to bright ice cream colors. The store began 13 years ago in San Francisco and has since graced the pages of Vogue and W Magazine. (205 S. Mill St., http://www.souchi.com/)
• Yoga and fitness enthusiasts have a reason to celebrate with the opening of Lululemon Athletica in Aspen. The yoga-inspired athletic apparel and accessories company has more than 100 locations across the globe with a vision to "elevate the world from mediocrity to greatness." (103 S. Mill St., http://www.lululemon.com/)
• Argentina-based La Martina brings clothing, boots and accessories from the polo world to Aspen. (218 S. Mill St., http://www.lamartina.com/)
• Palaso is a boutique filled with gorgeous jewelry, clothing and accessories to fit any budget, located next to Cache Cache on the lower level of the Mill St. shopping center. (205 Mill St., http://www.palasoluxe.com)/
• Jet Set brought its St. Mortiz sensibilities and luxury sportswear to Aspen in April 2011, establishing the brand's first U.S. outpost. Their summer line boasts a rainbow of bikinis and board shorts. (433 E. Hyman Ave., http://www.jetset.ch/)

Consignment Shops: Treasure Hunting

• Upscale consignment shop, The Little Bird, flew over to a new location on Cooper Avenue. Still boasting a well-edited collection of jackets, sweaters, skirts, dresses, shoes, purses and furs from iconic fashion houses, The Little Bird offers Aspenites vintage, one-of-a-kind and designer pieces for a fraction of their original price. (523 East Cooper Ave., on.fb.me/TLBAspen)

• Susie's Limited has a little bit of everything, from high-end designer clothing to unique furniture and accent pieces. Very popular with locals, Susie's is the spot to find unique Aspen cast-offs. (623 East Hopkins Ave., 970.920.2376)
• Uptown Exchange sells secondhand goods and features a stunning collection of designer labels. (517 East Hopkins Ave., 970.925.9818)
• Aspen Home Consignment. With both new and used furniture, this shop occupies a quaint Victorian house on Main Street and is stuffed to the rafters with one-of-a-kind furnishings and home accessories. (202 East Main St., 970.925.1870)
• The Aspen Thrift Shop got a facelift in 2009 and is Aspen's oldest and largest second-hand store with an extensive collection of clothing, furniture and other items donated by Aspen residents with sales benefiting local nonprofit organizations. (422 E. Hopkins Ave., http://www.aspenthriftshop.org/)

Imported and Homegrown Designer Shops

• The most renowned fashion houses that boast an Aspen address include Fendi (208 S. Mill St.; 970.920.3100), Gucci (203 S. Galena St.; 970.920.9150), Christian Dior (201 S. Galena St.; 970.544.5222), Prada (312 S. Galena St.; 970.925.7001), Louis Vuitton (205 S. Mill St.; 970.544.8200), Ermenegildo Zegna (211 S. Galena St.; 970.544.4989), Burberry (501 E. Hyman Ave., 970.920.3119) and Ralph Lauren (501 E. Cooper Ave; 970.925.5147).

• Gorsuch. This family owned and operated store, with three locations in Aspen, is a taste-maker for traditional mountain style, from the top labels in upscale skiwear to rustic Italian ceramics and Dale of Norway sweaters. (Multiple Locations, http://www.gorsuch.com/)
• Nuages. Owner Mary Moyer stocks her tiny store with big designer names sold nowhere else in Aspen. (601 E. Cooper Ave., on.fb.me/x3idPf)
• Distractions. Offering well-edited fashions including cashmere by Lucien Pellat-Finet and every style of Christian Louboutin needed to accent mountain-chic ensembles. (465 E. Hopkins Ave., http://www.distractionsaspen.com/)
• MAX. This casually chic boutique opened an Aspen outpost after successful stores hit Denver and Boulder. Max features cutting edge designs from Missoni, Cynthia Rose, Chloe, Vince and more. (609 E. Cooper Ave., http://www.maxfashion.com/)
• Bloomingbirds. Aspen's one-stop-shop for stylish footwear since 1980, owner Patty Patterson sells everything from Manolo Blahnik stilettos to cutting edge sneakers. (304 S. Galena St., 970.925.2241)

One-of-a-Kind Boutiques

• Pitkin County Dry Goods, an extensive boutique for men and women, is the modern equivalent of the dry goods store, and outfits its patrons in ultra-cool, high-end clothing, leathers, belts and jewelry. (520 E. Cooper Ave., http://www.pitkincountydrygoods.com/)
• Boogie's is known as Aspen's jean bar, and owner Boogie Weinglass stocks his shop with a plethora of designer denim, hip T-shirts and other fashionable clothing. (534 E. Cooper Ave, 970.925.6111)
• Radio Boardshop caters to its loyal ski and snowboard clientele and also carries one-of-a-kind street-wear and fashion-forward footwear. (440 E. Hopkins St., http://www.radioboardshop.com/)
• Performance Ski, owned by Lee Keeting and Tom Bower, is stocked with the most fashionable winter ski wear including Matador, Post Card, Prada Sport and more. Once the snow melts, Performance Ski carries barely-there Brazilian bikinis and fashion-forward summer athletic gear. (614 E. Durant Ave., 970.925.8657)

For the Elements

• Marmot, a high-performance, technical clothing and equipment retailer, opened a concept shop in December, adding to its only other storefront in the world in Park City, Utah. (210 S. Galena St.)

• Aspen Sports. With multiple locations in Aspen and Snowmass, this one-stop-shop is the place to get outfitted for year-round adventures. (Multiple Locations, http://www.aspensports.com/)
• The Ute Mountaineer. This local favorite brings the latest outdoor styles to Aspen, and features gear and clothing for every outdoor endeavor carrying technical brands including ArcTeryx, Marmot, Patagonia and Smartwool. (308 S. Mill St., http://www.utemountaineer.com/)

Special to Aspen

• Aspen Saturday Market. This summer-long event held every Saturday from June to October is a favorite among locals and tourists. Two city blocks become a cornucopia of tempting homegrown delights and homemade crafts. In addition to organic flowers, fruits, unusual varieties of vegetables, cheeses, and Colorado wines, booths bloom with artisanal jewelry, clothing and other unique wares. Try the kettle corn. (970.920.5000)
• Explore Booksellers and Pyramid Bistro. Aspen's only bookstore is located in a charming Victorian house on Main Street. Explore features everything from the latest best-sellers to historic Aspen memoirs. Walk upstairs for "nutritarian" fare inside Pyramid Bistro, or just sip a cup of ‘jo from its in-house espresso stand. (221 E. Main St., http://www.explorebooksellers.com/)

For media information and images, visit www.aspenchamber.org/media and contact Promo Communications at 970.925.8480 or

Maureen Poschman • [email protected]

Sarah-Jane Johnson • [email protected]

Melissa Wisenbaker • [email protected] 

For visitor information, visit http://www.aspenchamber.org/, or call 1.888.290.1324 or 970.925.1940.

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