Each year, the Wintersköl committee choses a unique slogan reflecting the theme and spirit of the celebration. We are excited to announce the 2024 Winterskol slogan, “Uniting Ski Bums and Bunnies, since 1951,” which represents a coming together of diverse members of the community to celebrate our winter lifestyle.
Congratulations to Johnny Klein for submitting this years winning slogan!
"My first Wintersköl was in 1995, and I've found the celebration a time to participate in what makes Aspen both quirky and enriching. Your courage in selecting this particular slogan is a tribute to an Aspen that honors our 'gypsies in the palace' lifestyle, while also recognizing the envied, sometimes undervalued, and often misconstrued lives of our 'beautiful people'. For me it reflects why this community so dang irresistible. Nice work, and I'm honored." - Johnny Klein
Members of the community were asked to submit slogans with the following criteria: Slogan must be a 1-5-word phrase that embodies the culture and community of our unique alpine town.
Winning slogan will be featured on the Wintersköl button and throughout Wintersköl 2024 celebrations. Winner will also receive (1) pass* to the 2024 Food & Wine Classic in Aspen. (*Associate Pass valid for all Grand Tastings; Seminars on a space available basis only). Many have collected the commemorative button each year. FREE buttons will be available during the dates of Wintersköl.