Each year, members of the community are asked to submit slogans that embodies the culture and community of our unique alpine town. The Wintersköl committee will then choose a unique slogan reflecting a theme and spirit of the celebration.
Congratulations to Joel Lee for submitting this year's winning slogan, "It's cooler with Ullr!" It isn't just a slogan—it’s a vibe. Aspen doesn’t just endure winter, we celebrate it. Channeling Üllr, the Norse god of snow, Wintersköl™ proves that winter is way cooler—with a little help from Üllr.











