W ASPEN LAUNCHES INAUGURAL PRIDE CELEBRATION IN ASPEN, BEGINNING JUNE 2

Iconic W Aspen Hotel Takes Stance with Year-Round Commitment to the LGBTQ+ Community by Bringing Pride to Aspen featuring Weekly Event Series Supporting AspenOut

Aspen, CO (April 25, 2023) – W Aspen, the year-round destination for entertainment and adventure, is proud to launch Aspen Pride for the first year in the city’s history. The hotel has collaborated on this historic month of events with longtime Aspen LGBTQ+ organization, AspenOUT, which is dedicated to promoting tolerance and understanding through education, community action and service.

“For 27 years, AspenOUT has been a part of the Aspen Community and is synonymous for hosting Aspen Gay Ski Week,” said Chris Jaycock, General Manager, W Aspen. “Based on demand, W Aspen and AspenOUT partnered to create Aspen’s inaugural Pride event. We have a longstanding commitment to the LGBTQ+ community. Ensuring that we are creating a safe and welcoming environment where all feel valued and accepted is at the heart of everything we do at the W, and we couldn’t be more excited to be the host hotel for Aspen Pride.”

Beginning in June, W Aspen brings new programming and incentives which will support the LGBTQ+ and greater Aspen community. Every Thursday in June, proceeds from cocktail purchases will be donated to AspenOut, in further support of the incredible work the organization contributes to Aspen and community it has fostered since it was founded. W Aspen will also host a variety of events throughout the month, including mixology classes by legendary bartenders, and pop ups by renowned cocktail bars giving guests, visitors, and locals insights into the history and versatility of spirits as well as tips to create irresistible beverages. Additionally, wellness events will be open to guests and the public, hosted on WETdeck, throughout the month of June, including morning yoga sessions, stretching and meditation classes, sound baths, and other mindfulness programs.

“It is important to us at W Aspen, to work with partners and vendors who share in our values of acceptance and community support,” said Ryan Crist, Director of Marketing and Sales, W Aspen. “The brands W Aspen has partnered with all have made social and financial commitments to organizations supporting the LGBTQ+ community and are integral to our Aspen community, making them valuable partners for this hotel and patrons of our property.”

Guests and locals are invited to start Aspen Pride with a splash, the evening of Friday, June 2nd on W Aspen’s WETdeck, surrounded by beats from an incredible lineup of LGBTQ+ DJs. Sacha Linchine’s The Pale rosé will also be activating a limited-edition Pale Pong table for guests to try their hand at the elevated party game for the month of June, available exclusively on WETdeck. Festivities continue with a foray into Aspen’s spectacular mountain landscape to enjoy a serene yoga class, June 3rd, led by a special guest and yoga guru, all capped off with a champagne toast. A prominent tastemaker and spirits writer will also be on-property hosting Mixology 101 and sharing his masterful cocktails with guests. The day’s events will culminate with Pride Ball Extravaganza, featuring stellar DJs and special performances throughout the hotel. Guests are invited to enjoy a jam-packed Comedy Brunch Sunday, June 4th, featuring unforgettable comics, glam stations, and costume closets. All ticket proceeds from Pride Opening Weekend will be donated directly to AspenOut.

Special Room reservations, which include all access passes can be found HERE, using code LPR when booking. For each room booked using the code, W Aspen will make a donation to AspenOUT.

To learn more about W Aspen, visit Marriott.com/aspen or call 970-431-0800. Find W Aspen on Instagram and Facebook.

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About W Aspen

Located in an iconic year-round destination and perfectly positioned at the base of the town’s alpine namesake, Aspen Mountain, W Aspen offers travelers access to coveted slopes, trails, shops, and restaurants, which are all mere steps away from the hotel. The property boasts Aspen’s only year-round rooftop bar, WET Deck, where guests and locals can enjoy the pool, hot tub, fire pits, F + B service, and stunning 360° mountain views. A new Executive Chef has joined W Aspen’s culinary team and is elevating the hotel’s F + B outlets with a fresh perspective as Aspen enters its peak winter travel season. For more information, visit www.marriott.com/hotels/travel/asewh-w-aspen and follow W Aspen on social media @waspenhotel.