Story Ideas

Top Aspen Story Starters

There are countless stories to uncover throughout Aspen for every season and activity —from big city style cultural events to outdoor adventures and everything in between. We hope these story ideas below will provide you with some inspiration to discover your own Aspen story.

Secret Season

"The Secret Season" in Aspen is late May through Father's Day. The Food & Wine Classic is held annually in Wagner Park, early summer is in full bloom and rivers are at full pitch offering great kayaking (class 1-4 in the Roaring Fork Valley), stand-up paddling, road biking, hiking - and remarkably affordable accommodations.

Farm to Table Pioneers

With a three-month growing season, Aspen and the Roaring Fork Valley are remarkably connected to their food. With ranch dinners monthly at Rock Bottom Ranch and Aspen TREE, local crops are celebrated throughout the summer at the Aspen Saturday Market and on the menus at nearly all restaurants in town. 

Summer is Aspen's Cultural Season

Summer is Aspen's cultural season, with highlights including the Shigeru Ban-designed Aspen Art Museum, the Aspen Music Festival season with 400 performances by renowned classical musicians; Aspen Institute's  annual Aspen Ideas Festival and new permanent exhibit of Bauhaus artist Herbert Bayer;  Jazz Aspen June and September festivals, and more.

Outdoor Summer Music

Spectacular outdoor summer music in Aspen includes JAS June/Labor Day Festival, JAS lawn parties, free JAS Thursday night concerts, AMFS performances at Benedict Music Tent and on the free David Karetzky Lawn and music by classical music students on town's two downtown pedestrian malls.


Aspen is a biking mecca, with endless mountain biking and single track, and lift-served singletrack and downhill courses at Snowmass. Some of the best road cycling in the country is available (where top Tour de France competitors may be passing you regularly); weekly "town bike" rides open to all; and weekly bike races open to all.  

Families Reconnect in Aspen

Summer is a wonderful time to visit Aspen with children. Free events, great lodging deals and healthy outdoor activities and food choices inspire children to connect with the outdoors and their families. Summer camps for kids include Camp Ecology, Aspen Center for Environmental Studies, Anderson Ranch Arts Center, and the Aspen Art Museum's Outdoor Art Expedition.

Fall in Aspen Offers Lodging Deals

Fall in Aspen offers visitors affordable lodging deals, leaf peeping of the golden Aspen leaves at spots from the Maroon Bells to Ashcroft Ghost Town to Independence Pass, and warm days matched with cool nights.

Adventure Travel

According to the Adventure Travel Trade Association (ATTA), adventure travel is up 60 percent in the past year. From rock climbing, mountain biking, road biking and hiking, to stand-up paddling and fly-fishing, Aspen is a great multi-sport destination. What's more, the recently reopened Gold Butte Climbing Area offers some of the closest rock climbing of any mountain town.

Summer Camp for Families

In Aspen, little and big kids, teens and mom and dad can come and pursue their passions by day and have a family vacation in the afternoons and on weekends. From Aspen Ideas Festival and other Aspen Institute intellectual offerings to art, adventure and writing, there are numerous opportunities for every member of the family to experience their own summer camp.  

For media information and images, visit and contact Promo Communications at 970.925.8480 or

Maureen Poschman [email protected]
Melissa Wisenbaker • [email protected]  
For visitor information, visit, or call 1.888.290.1324 or 970.925.1940.