The Colorado Tourism Office (CTO) Meeting and Events Incentive provides a 10% cash rebate against eligible hard costs for hosting meetings and events in Colorado that take place on or after July 1, 2021 and on or before June 30, 2024. The minimum rebate is $3,500 and the maximum rebate is $100,000.
The program’s goal is to increase tourism industry recovery by incentivizing meeting and event planners to:
- Book new meetings and events in Colorado rather than in one of our competitor states.
- Retain meetings and events where there is a demonstrated likelihood that an event or meeting may be canceled, postponed, or relocated outside of Colorado without support.
Incentive dollars only apply to NEW business contracted on or after April 6, 2021, when the Meeting and Events Incentive was introduced, and does not apply to existing business or recurring events unless the meeting or event is in danger of cancellation, postponement, or relocation without program support and can provide sufficient documentation to that effect.
The Colorado Tourism Office is partnering with Metropolitan State University to execute this program.