ASPEN CHAMBER RESORT ASSOCIATION LAUNCHES UPDATED ASPEN PLEDGE

Donations Will Be Made to Independence Pass Foundation or Roaring Fork Outdoor Volunteers for Each Signed Pledge

ASPEN, Colo (July 12, 2022) — The Aspen Chamber Resort Association (ACRA) announces the launch of a new edition of the “Aspen Pledge.” Initially launched in 2018, ACRA created the Aspen Pledge, as an educational initiative with positive messages on how to visit and recreate in Aspen in a sustainable and meaningful way. In a playful manner, the pledge encourages visitors and locals to take ownership in maintaining Aspen’s natural beauty for generations to come. The pledge is under the umbrella of ACRA’s “How To” Campaign and other responsible tourism initiatives.   

In line with the goals of the Aspen Destination Management Plan, ACRA is relaunching the Aspen Pledge to be more inclusive and welcoming and to represent current resident sentiment and the community's values.

Following is the Aspen Pledge. To take the Aspen Pledge locals and visitors may visit: https://aspenchamber.org/pledge

Whether Aspen is my home sweet home, or my home away from home:

I will explore responsibly.

I will prepare for any experience.

I will find adventure, but not venture off the marked trails.

I will carve the snow and not the trees.

I will get lost in my thoughts, but not in the woods.

I will remain in one piece by leaving the wildlife in peace.

I will go sightseeing, while leaving the sites worth seeing.

I will travel by foot, bike, or bus when I can, and drive carefully when I cannot.

I will honor the history and heritage of those who were here before me and preserve the land for those who come after me.

I will accept our differences and celebrate our diversity.

I will be kind to community members of every kind.

I pledge to take care of this little place called Aspen.

ACRA will be making a donation of $18.80 for each pledge signed, which honors the year Aspen was incorporated, 1880. Those signing the pledge can choose between the Independence Pass Foundation and Roaring Fork Outdoor Volunteers as the beneficiary organization.

The mission of the Independence Pass Foundation is to restore and protect the ecological, historical, and aesthetic integrity of the Independence Pass corridor and to encourage stewardship, safety, and appreciation of the Pass. Roaring Fork Outdoor Volunteers promotes stewardship of public lands by engaging the community in education, restoration, and conservation projects.

For the initial launch, ACRA has committed up to $50,000 in donations, which is equivalent to 2,659 people signing the pledge.

About Aspen

Aspen, Colorado is an authentic, historic mountain town that is renowned for its year-round outdoor lifestyle, robust cultural calendar, and vibrant downtown ambiance. With an endless array of arts, culture, dining, and nightlife, Aspen is defined by an urbane feel that belies its small-town charm. An Aspen vacation is an experience that enriches the mind, body, and spirit, whether soaking in mountain beauty and over 200 days of annual sunshine or taking part in your favorite adventure. Located 18 miles west of Independence Pass, Aspen is nestled in the heart of the White River National Forest at the confluence of the Roaring Fork River, Hunter Creek, Maroon Creek, and Castle Creek, and encircled by the peaks of the Elk Mountain Range in the central Rocky Mountains. Aspen/Pitkin County Airport (ASE) is conveniently located only three miles from downtown Aspen. For visitor information, a complete calendar of events, or to book an Aspen vacation, visit www.aspenchamber.org, or call 1.888.290.1324 or 970.925.1940.

About ACRA

Aspen Chamber Resort Association (ACRA) is a non-profit organization dedicated to supporting Aspen’s business community and enhancing the visitor experience. ACRA is a unique blend of a traditional chamber of commerce and destination management organization. ACRA’s departments which support the Aspen business community are Destination Marketing and Group Sales, Membership, Special Events, and Visitor Services. Follow ACRA on Instagram and Twitter (@AspenCO), Facebook (@VisitAspen), YouTube(Visit Aspen), and TikTok (@VisitAspen). www.aspenchamber.org